SOBOYE Boutique was established in 2002 and was an early adopter of the artistic creativity and craftsmanship of the vibrant Shoreditch scene. An exciting Afro-Lux, contemporary fashion and lifestyle store offering a regularly updated array of colourful Men’s and Women’s wear as well as a curated offering of home furnishing, jewellery and accessories. Founder and Creative Director Samson Soboye uses his honed eye and skill, formed during many years as a Fashion Stylist, to create the perfect boutique for the exquisite and the unusual. Expect to find his own brand Ankara printed clothing alongside other new and emerging brands. SOBOYE has participated in the Calvert Avenue African Street Style Festival since 2012 and is currently Head Stylist for African Fashion Week London. A Bespoke service is also offered at SOBOYE.